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Comedian in Chief

“Go where your audience is,” the old marketing and sales saying goes. And that’s just what President Obama did this week as part of his push to get as many young people as possible to enroll for health insurance under the Affordable Care Act before the open-enrollment deadline at the end of this month.

So the president took his message to where that specific audience is – online, and specifically to a guest spot on “Between Two Ferns,” a web-only talk show spoof starring actor and comedian Zach Galifianakis. Obama’s appearance put the president’s sense of humor on full display and, it seems, had its intended effect – traffic to HealthCare.gov spiked nearly 40 percent in the days following the episode. 

You can watch the video here.